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NFL TV rankings have seen a gradual decline over the previous few years. The drop in viewership and rankings have been going for some time now.
The typical viewership per recreation within the 2020-21 NFL season was at 14.9 million viewers per recreation, a ten% drop from the rankings in 2019-20 which have been at 16.5 million viewers.
Nonetheless, Colin Cowherd believes that this isn’t one thing to fret about because the NFL continues to be very worthwhile and will get paid huge sums by their broadcasters:
At all times roll my eyes after I hear folks focus on slight erosion in NFL TV rankings. Doesn’t matter, not even somewhat bit. It’s the “should have” of American TV merchandise. Was simply instructed what every community is paying the NFL — Gulp.
— Colin Cowherd (@ColinCowherd) February 28, 2021
There are a number of elements that may clarify the drop in rankings this yr. In any case, this was the bottom viewership the NFL has seen since 2017 when round 15 million viewers per recreation clicked on.
Why Are NFL TV Rankings Down?
One doable clarification is the truth that this season befell throughout an election yr. 2016 and 2017 have been additionally each seasons during which NFL rankings dipped and each these years got here throughout or after an election. Moreover, one other similarity between 2016-17 and 2020 is the truth that all three of these seasons befell at historic junctures within the struggle for social justice.
Colin Kaepernick made waves within the NFL world when he selected to kneel for the nationwide anthem in 2016, and consequently each side, those that supported him, and those that didn’t selected to show off the TV when it got here to NFL video games.
Supporters grew livid on the NFL’s response and stopped watching as a silent protest. In the meantime, those that opposed Kaepernick have been merely enraged on the considered a participant kneeling through the anthem, and they also additionally tuned out.
This previous yr, as civil unrest grew and gamers and followers demanded a name to motion towards police brutality, the same drop in viewership occurred as gamers continued the kneeling custom.
Moreover, we after all can’t overlook the circumstances during which this NFL season befell. The COVID-19 pandemic precipitated the NFL to improvise when it got here to scheduling video games, and as soon as once more, viewership took a dive.
Firstly, with the large protection of COVID-19 throughout all main information platform, the NFL season was usually thought of an afterthought. Secondly, as a number of groups noticed virus outbreaks, the NFL needed to reschedule many video games. For instance, the NBC Prime Time Thanksgiving Recreation, which drew in 21 million viewers per yr during the last two years, was moved to a Sunday afternoon slot the place it solely introduced in 10.75 million viewers.
Additionally learn: Super Bowl TV Viewership Hits 14 Year Low, But Sets All-Time Streaming Record
Have NFL TV Rankings At all times Been Going Down?
TV rankings have been down this yr, however the NFL was truly having fun with a gradual upwards development earlier than. The NFL hit its peak in 2015 when it drew in 18.1 million viewers per recreation. In 2016, viewership dipped massively as we talked about to 16.5 million after which once more to simply 15 million.
Nonetheless, rankings began rising up as soon as extra. In 2018, viewership elevated by 5% to fifteen.8 million after which once more in 2019 to 16.5.
So, we will most likely assume that the drop in viewership isn’t truly as troubling as it could appear. In any case, the elections and COVID-19 pandemic had a large impression on the league, and naturally, its viewers too.
The truth is, the NFL nonetheless stays the most well-liked TV occasion within the US. In 2020, NFL video games held 69 of the highest 100 most watched packages. The Tremendous Bowl, after all, was at primary with 99.9 million viewers.
The truth is, after the Tremendous Bowl, solely the 2 Presidential Debates and the only Vice Presidential debate drew in additional viewers, earlier than one other NFL recreation held a prime spot (the convention championship video games). No different sporting occasion even got here near the highest 100, as the primary look by a non-NFL sports activities broadcast was the World Collection at 114.
How A lot Do Networks Pay the NFL for Broadcasting Rights?
Cowherd talked about that he felt relaxed after listening to how a lot networks pay the NFL to broadcast video games. So, how a lot is that determine at precisely?
Based on experiences, ESPN, CBS, NBC, and DirecTV pay the NFL about $8 billion a yr in licensing charges. That could be a large sum and is definitely bigger than some other sport within the US. Moreover, the NFL is trying to safe a deal which might pay them $100 billion throughout 10 years.
Nonetheless, if the NFL doesn’t rebound from this season, that deal may very well be in jeopardy, during which case Colin Cowherd might have been very, very fallacious.
Additionally learn: Tom Brady reacts to Antoine Winfield Jr’s Super Bowl tattoo: “Leave some room”
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