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TOPLINE

 A brand new social media campaign entitled #ITakeResponsibility, wherein white celebrities talk about their complicity in systemic racism and problem others to do the identical, is receiving a less-than-enthusiastic response on social media, with criticism that, just like the infamous “Think about” cowl launched because the coronavirus pandemic was taking off within the West, the celebrities aren’t fairly studying the room in a time of disaster.

KEY FACTS

Well-known performers and influencers launched the #ITakeResponsibility social media marketing campaign on Thursday in collaboration with the NAACP, encouraging the web to make use of the hashtag to publish their very own movies about complicity in systemic racism and donate to organizations combating injustice. 

Within the two-minute-long, black-and-white PSA video, celebrities together with Stanley Tucci, Julianne Moore, Aaron Paul and Kesha apologize for previous direct or oblique involvement in racism and stereotyping. 

“I’ll now not permit an unchecked second, I’ll now not permit racist, hurtful phrases, jokes, stereotypes, regardless of how massive or small to be uttered in my presence,” stated Tucci, whose identify was quickly trending on Twitter as folks accused him of studying a script whereas filming the video. 

The response on social media has been predominantly unfavorable, with many criticizing the video as requiring little effort and missing tangible affect.

The video drew comparisons to a pandemic-inspired cover of John Lennon’s “Think about” that was orchestrated by actress Gal Gadot with celebrities together with Jimmy Fallon, Natalie Portman, and Will Ferrell; it was broadly panned, with some saying the celebrities ought to have carried out one thing extra substantial to assist reduction efforts. 

key background

A variety of celebrities and types have made donations to Black Lives Matter, together with Okay-pop group BTS, which put up $1 million and challenged followers to match it. Basketball star Michael Jordan and the Nike-owned Jordan Model additionally pledged to offer $100 million over the following 10 years to organizations devoted to racial equality, social justice and training entry. 

additional studying

“This ‘Imagine’ Cover Is No Heaven” (The New York Instances) 

“Here are the celebrities donating to Black Lives Matter” (The Hill) 

“Michael Jordan And Jordan Brand Pledge $100 Million To Racial Equality” (Forbes) 

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